Our History

Anelie Cosmetics was born from a relationship that goes beyond business — a bond between mother and son , united by trust, experience, and a shared vision of meaningful beauty.

For over 20 years, the mother has been a professional in the cosmetics industry, dedicating her life to understanding women's skin, ingredients, formulas, and real needs. Decades of experience in the cosmetics industry have built not only her expertise, but also the belief that true beauty begins with care, knowledge, and integrity .

The beginning

Her son grew up watching this dedication up close. In 2020, as e-commerce began to rapidly change the beauty world, he immersed himself fully in the digital space — creating, growing, and managing online brands. Through real-world experience, he learned how modern consumers discover, build trust, and connect with beauty products online.

At some point, everything falls into place.

He sees a clear opportunity in the cosmetics industry—a place that often lacks the real expertise behind beauty marketing . So he turns to the person he trusts most and says:

"You have the knowledge. I know how to build online brands. Together we can create something truly different."

Thus began Anelie Cosmetics .